Shopping in Nha Trang: Best Markets, Malls & What to Buy
Nha Trang offers a surprisingly good range of shopping options — from chaotic wet markets where locals buy their daily groceries, to air-conditioned malls along the beachfront. Whether you’re looking for fresh seafood, local specialties to bring home, or just a cold-brew Vietnamese coffee, this guide covers where to go and what to look for.
As locals based in Khanh Hoa province, we’ll also share which souvenirs are actually worth buying — and which ones are tourist traps.
Nha Trang is one of the most important tourist hubs of Vietnam, thanks to its beaches with fine and clean sand and the clear ocean water with mild temperatures all year round. There are several resorts — such as Vinpearl, Diamond Bay and Ana Mandara — and amusement and water parks, in the city and on islands off the coast. The possibly most beautiful street of Nha Trang is Tran Phu Street along the seaside, sometimes referred to as the Pacific Coast Highway of Vietnam.
WHERE TO BUY IN NHA TRANG?
For packaged goods, imported products, and air-conditioned comfort, Nha Trang has a solid range of modern retail:
1. MEGA Market (Old name Metro): This is supermarket supplier for restaurants, hotels, resorts…The best place you buy with good price for big size, large quantities example ham, cheese, cold cut, milk, jam, peanut butter, some herb leaves…Especial it is fresh fish, salmon fish, sea bass fish and Da Lat vegetables, flowers.
Location:Nha Trang center we go there take 10 minutes, 5 km. It looks far from the city center.
2. Coopmark Nha Trang: 2 Le Hong Phong Street, Phuoc Tan Ward, Nha Trang City. It is 2.5 km from Tran Phu Beach. A big chain of supermarket in Vietnam.
3. Go Big C: Vinh Diem Trung area. Super Market
4. Lotte Nha Trang. On 23/10 Street and on Gold Coast Building. This is place which Koreans come here to shop and eating. Some restaurants with Korean style, fast food.
5. System of Winmart+: Small store with long list of goods available. (Like Circle K, Ministop…)
6. Wet Markets — The Local Experience
Nha Trang’s traditional markets are the best place to experience daily local life and find the freshest produce at the lowest prices. A little bargaining is expected — start at 60–70% of the asking price and meet somewhere in the middle.
Dam Market (Chợ Đầm)
The most iconic market in Nha Trang, located right in the city center. Sellers here have decades of experience dealing with foreign visitors and a few can speak basic
English. Best for: dried seafood, local snacks, tropical fruit, souvenirs, fabric.
Opening hours: 6:00 AM – 6:00 PM daily
📍 Location: Nguyen Hong Son Street, Phuoc Tan Ward
Xom Moi Market (Chợ Xóm Mới)
The market that supplies most of Nha Trang’s restaurants and hotels — which tells you the quality is reliable.
Less touristy than Dam Market, better prices.
Best for: fresh seafood, vegetables, everyday groceries.
📍 Location: Ngo Gia Tu Street
Binh Tan Market
Located in the southern part of the city, this market specializes in dried seafood — squid, shrimp, anchovies — perfect for bringing home as gifts.
📍 Location: Phuoc Hai Ward, South Nha Trang
For example: Dam Market is the symbol of Nha Trang and a must-visit place in this city thanks to its long history. Sellers can speak a little English. Local markets are a part of the unique culture in Asian countries. It is also the biggest market in Nha Trang city.
Dam Market 
Dam Market
7. Night Market
Nha Trang Night Market runs along Tran Phu Street near the beachfront every evening. It’s touristy but fun — a good place to pick up cheap souvenirs, Vietnamese clothing, hats, handmade items, and street food. Address: 46 Tran Phu Street, Loc Tho Ward
Hours: From around 5:00 PM until late
Tip: Prices here are negotiable. Never pay the first asking price.
7. System of Bach Hoa Xanh near local market. We can buy something you need with small part ex black pepper, vegetable ready to cut. It is so convenience.
8. Malls like Vincom Plaza Tran Phu: high-class jewelry, perfume, cosmetics, accessories, sport equipment, apparel and fast food.
Location: 78 – 80 Tran Phu Street, Loc Tho Ward, Nha Trang City. It takes 2 minutes to walk to Tran Phu beach.
Nha Trang Center: high-class jewelry, perfume, cosmetics, accessories, sport equipment, apparel and fast food.
Location: 20 Tran Phu Street, Loc Tho Ward, Nha Trang City
Gold Coast mall.
Location: 01 Tran Hung Dao street
Opening hours: 09.00 – 22.00 daily
WHAT TO BUY IN NHA TRANG? Souvenirs Worth Buying
The best things to buy in Nha trang city, Vietnam are fruits and seafood (fresh and dried), coffee, bird-nest (raw and drink), stingless bee honey and souvenirs.
Dried Seafood
Nha Trang’s coastal location means outstanding dried seafood — squid, shrimp, anchovies, and various fish varieties. These make excellent gifts and keep well during travel if vacuum-sealed.
Best places to buy: Binh Tan Market, Dam Market (dried seafood section), and shops along Nguyen Thien Thuat Street.
Tip: Ask for vacuum-packed options if you’re flying — loose dried seafood can trigger customs checks.
Coffee: Vietnamese coffee bean is a unique gift that you will want to introduce to your friends and family with delicious taste and richness of fresh coffee. Most of them are Robusta.
Edible Bird’s Nest: Khanh Hoa province and Nha Trang city are well-known for having good quality edible bird’s nest. The edible bird’s nest is made of swiftlets’ solidified saliva. It can be turned into different kinds of dishes; but 2 of the most popular dishes are swiftlet nest drink and swiftlet nest soup. Moreover, Bird’s nest is good for skin-care cause it high level of collagen. For a long time ago, it is just served for The King.
Tropical Fruits: Mango; Mangosteen; Durian; Jack Fruit; Rambutan, Longan, …
Practical Shopping Tips
Payment: Cash (VND) is preferred at markets and small shops. Major supermarkets and malls accept Visa/Mastercard.
ATMs are widely available on Tran Phu Street.
Bargaining: Expected at wet markets and the Night Market.
Not appropriate at supermarkets, malls, or fixed-price shops.
Getting around: Markets are spread across the city — renting a scooter gives you the most flexibility.
→ Scooter rental with free hotel delivery: [link]
Best time to visit markets: 6:00–9:00 AM for the
freshest produce and most authentic local atmosphere.
Frequently Asked Questions
Is bargaining acceptable in Nha Trang?
Yes — at local wet markets and the Night Market, bargaining is expected and part of the experience. Start at 60–70% of the asking price. At supermarkets and malls, prices are fixed.
Where is the best place to buy bird’s nest in Nha Trang?
Buy from certified specialist shops or trusted local suppliers rather than street vendors or general markets. Khanh Hoa bird's nest has protected geographical indication status — look for products labeled "Yến Sào Khánh Hòa." Contact us for verified sources: WhatsApp +84 378 091 240.
Can I bring dried seafood and local food on the plane?
Generally yes — dried seafood, packaged snacks, and sealed food products are allowed in checked luggage for most international flights. Ask the shop for vacuum-sealed packaging. Bird's nest and honey have specific customs rules in some countries (especially Australia and the US) — check your destination country's regulations before purchasing.
What’s the most unique souvenir from Nha Trang?
Edible bird's nest (yến sào) from Khanh Hoa is the most distinctive — it's produced here in larger quantities and better quality than almost anywhere else in Vietnam. For something more affordable and just as local: Cam Lam dried mango, stingless bee honey, or Hat Dac roasted nuts.
I hope a little information will helpful for your holiday, your vacation in Nha Trang.
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